KPMG
COP 27: ESG IS NOW
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After winning the pitch for KPMG, I created an ESG campaign that featured portraits of the company's changemakers – people who were leading the way for the business and their clients. We wanted to communicate that an ESG journey isn't one you have to take alone – the changemakers at KPMG are by your side every step of the way.
The campaign took the brand away from its previous use of stock imagery and the copy gave their people a bold stance on pressing Environmental, Social and Governance issues.
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Agency: True
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KPMG
FUTURE CONSUMER
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In a stressed market, where retailers were feeling the effect of an economic slowdown, we relaunched KPMG's Consumer Advisory Services – its range of consultancy services that support consumer-facing businesses with everything from insights to cost restructuring and supply chain optimisation.
We created a range of spoof products, similar to supermarket own brands, to simply and clearly communicate the benefits of each aspect of Consumer Consulting.
This 360 campaign was OOH, in digital ads, on KPMG's website and internal communications, and social media, with real versions of the products created for events.
The campaign drove unprecedented reach and engagement with nine million impressions, CTRs 480% above industry benchmarks, web traffic targets achieved three weeks into a five-month campaign, a 68% increase in opportunity value, and a 11% increase in opportunity volume.
Winner of Best Advertising Campaign at the Drum Awards 2023
Highly Commended for Best Copywriting at the Drum Awards 2023
Highly Commended for Best Brand Launch at the Drum Awards 2023
Winner of Best Integrated Campaign at the Golden Bees 2023
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Agency: True
