KPMG
ESG IS NOW
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After winning the pitch for KPMG, I created an ESG campaign that featured portraits of the company's changemakers – people who were leading the way for the business and their clients. We wanted to communicate that an ESG journey isn't one you have to take alone – the changemakers at KPMG are by your side every step of the way.
Timed to launch alongside COP27,
the campaign took the brand away from stock imagery and the copy gave KPMG's people a bold stance on pressing Environmental, Social and Governance issues.
Winner of Best Integrated / Omni-Channel Campaign at the Golden Bee Awards
Best Use of Media at the B2B Marketing Awards 2024
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Agency: True
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KPMG
CONSUMER ADVISORY
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In a stressed market, where retailers were feeling the effect of an economic slowdown, we relaunched KPMG's Consumer Advisory Services – its range of consultancy services that support consumer-facing businesses with everything from insights to cost restructuring and supply chain optimisation.
We created a range of spoof products, similar to supermarket own brands, to simply and clearly communicate the benefits of each aspect of Consumer Consulting.
This 360 campaign was OOH, in digital ads, on KPMG's website and internal communications, and social media, with real versions of the products created for events.
The campaign drove unprecedented reach and engagement with nine million impressions, CTRs 480% above industry benchmarks, web traffic targets achieved three weeks into a five-month campaign, a 68% increase in opportunity value, and a 11% increase in opportunity volume.
Winner of 16 creative awards:
Winner of 'Best Advertising Campaign' and 'Excellence in B2B'
at The Drum Awards
Highly Commended for Best Copywriting at the Drum Awards
Highly Commended for Best Brand Launch at the Drum Awards
Winner of 'Best Integrated Campaign'
at The Golden Bees
Best Integrated Marketing Campaign, Copywriting Craft, and Brand Launch awards at Global ACE Awards
Best Brand Initiative, Best Product or Service Launch, Best Use of Creative and Best Use of Consumer Insight at the B2B Marketing Awards
Industry Sector Spotlight Award: Business and Professional Services, Best Integrated Marketing Program: Large Enterprise, Best Product Launch or Relaunch, and Regional Spotlight Award at the ANA B2 Awards
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Agency: True
