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Gary Headshot Master File.jpg

I'm an award-winning CD with 17 years of experience at some of London's biggest agencies. After five years as creative director at BBH on Tesco, Costa Coffee, and Volkswagen, I moved into the world of B2B during the pandemic to head up the Creative department at True. In just two years, I helped reposition and restructure the agency from strategy and briefing through to design and artwork – leading the agency to triple its revenue, triple in size, and win dozens of creative awards including ANA Global Agency of the Year.

I’ve worked on campaigns across all kinds of media, spanning many different industries, and for more brands than I can count (math was never my strong point). What I am great at, though, is collaborating with strategists to hone propositions, helping write inspiring creative briefs, and leading teams to create and craft award-winning ideas.

I'm currently freelancing and looking for an exciting new opportunity.


Most recent agencies:


Just some of my client experience: 

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