LOGITECH
I.T. MANAGERS SWEAR BY IT
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Logitech was launching the Logi Bolt: a next-gen USB stick that seamlessly connects all your wireless devices to one computer without any hassle. We targeted this campaign at I.T. managers, the people who are responsible for purchasing all office tech and responding to everyone's f***ing IT issues. I created a series of films to show we understood the pressures of their role and have the answer to minimise the constant ping of I.T. requests.
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Agency: True
15" edit
Full length 60" social film
LOGITECH
THE RIGHT TOOLS FOR THE JOB
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Rather than doing the tech industry's usual CGI-laden product ad to promote Logitech's Tools for Business range, I came up with the idea for a film that drew inspiration from a completely different sector.
In this mockumentary-style film, we follow the story of a barber starting out on his own with out-of-date and subpar equipment. Showing that whatever business you're in, you really do need the right tools for the job.
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Won a Global ACE Award
for Short-Form Film
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Agency: True