LOGITECH
I.T. MANAGERS SWEAR BY IT
Logitech was launching the Logi Bolt:
a next-gen USB stick that seamlessly connects all your wireless devices to one computer without any hassle.
We targeted this awareness campaign directly at I.T. managers. The people responsible for purchasing all office tech and frustrated by a never-ending backlog of support tickets and connectivity issues, which takes up a huge amount of their time.
I created a series of films to show we understood the pressures of their role and have the answer to minimize the constant ping of I.T. requests.
Results
60% Lift in Clicks: Significantly outperformed industry standard engagement benchmarks.
+40% CTR: Exceeded industry click-through rate expectations for a tech campaign.
20% Below Plan CPM: Maximized media efficiency with cost-per-mile coming in well under budget targets.
Agency: True
15" edit
Full length 60" social film
LOGITECH
THE RIGHT TOOLS FOR THE JOB
You can’t do your job well when you don’t have the right tools. It’s chaos. You wouldn’t expect your hairdresser to equip themselves badly, so why provide an office worker with inferior equipment?
Rather than doing the tech industry's usual CGI-laden product ad to promote Logitech's Tools for Business range, we created the idea for a film that drew inspiration from a completely different sector.
In this mockumentary-style film, we follow the story of a barber starting out on his own with out-of-date and subpar equipment. Showing that whatever business you're in, you really do need the right tools for the job.
After positive results in the UK, the film was translated into an additional four languages for expanded use in other markets.
Awards
Awarded for Best Short-Form Film
at the Global ACE Awards
Agency: True