STELLA ARTOIS
DEADPUBS COLLABORATION 
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The content series followed Jimmy Mac on a whimsical quest across the UK to find the perfect serve of Stella Artois. Guided by The Pintsman—a surreal figure symbolising his innate desire to find the perfect serve—Jimmy visits a variety of pubs, from estate pubs to Victorian gin palaces. Each stop on his journey showcases the art of Stella’s Perfect Serve and reveals how Stella Artois transcends social and cultural divides, celebrated across every type of pub in the nation.

Massive Reach: The series achieved seven million total views, peaking at 2.5M views for a single episode.

Huge Engagement: 84,000 likes, thousands of shared conversations, and engagement-to-view rates of nearly 4% in later episodes.

Real-World Impact: Viewers actively saved the series as personal guides for their own pub visits, with peak episodes pulling in over 400 bookmarks and driving real-world consideration.