TESCO MOBILE

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The pandemic had kicked the UK economy into ‘Code Red’ territory, which meant the nation was about to start tightening it belt.

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I worked with Tesco to give every customer feeling the pinch a whopping £40 off their shopping every month with Clubcard Plus.

As well as a supercalifragilistic TV ad, the creative idea was translated across digital, radio and print.

The campaign reached almost 22 million individuals across all media and six million unique Clubcard users on social channels.

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Agency: BBH