VOLKSWAGEN
THE GRAND CALIFORNIA

Volkswagen was launching its biggest, most luxurious camper van yet: the Grand California.

The first of its kind with a full kitchen, a separate bathroom, a comfortable living space, two double beds, and so much more.

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To sell the Grand California as a camper van just wouldn't do it justice. All that luxury. All that comfort. It’s more like a five-star hotel than a mere camper van. So, I decided to sell it like one.

 

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Agency: BBH